Following what seems to be a confidential deal, representatives from Beautycounter are being redirected into Arbonne.
This shift by Beautycounter’s management casts doubt on the potential relaunch of its own direct-selling model.
In line with a communication dispatched to Beautycounter “leaders” by the firm earlier this month;
We understand that yesterday came with a deluge of information. Information that was challenging, and that many of you are still digesting. We are grateful for your patience and backing as we traverse these unknown waters.
As mentioned in the discourse, we have engaged with the CEO of Arbonne so that you might become acquainted with an opening with them for you and your teams to consider, offering a smooth transition during these times.
As a B-corp with an esteemed, enduring legacy in the sector, we extend an invitation for you to discover more about their enterprise and the manner in which they will be incorporating our leaders into their community, should you opt in.
A briefing for Beautycounter Managing Directors and Executive Directors took place on May 8th.
While not overtly confirmed, it is presumed that a remunerative pact is in place between Beautycounter and Arbonne.
TRUST conducted a review of Arbonne a decade back in 2014. We were intrigued by the compensation scheme but had reservations regarding the inaccurate emphasis on retail within Arbonne.
In the year 2020, it was also observed that Arbonne had fallen prey to a cyberattack. This led to the illicit procurement of personal data belonging to over three thousand representatives.
Last month saw the termination of Beautycounter’s distributors subsequent to the company’s acquisition by a party that was initially incognito.
Soon after the disclosure, it came to light that the new proprietor of Beautycounter was the company’s former CEO, Gregg Renfrew (as pictured to the right).
Beautycounter has since been broadcasting this notice on its online platform;
Something novel is on the horizon. We are in the thick of crafting a revamped enterprise but rest easy, we’ll resurface later this annum with the trustworthy, superior efficacy products you cherish, along with a few additional delights.
The insinuation has been that Renfrew intended to reinstate Beautycounter in a new incarnation, granting prior representatives another opportunity.
The channeling of Beautycounter’s key players into Arbonne seems at odds with such suppositions.
While awaiting more news regarding Beautycounter’s future as a multi-level marketing business, we shall maintain regular updates.